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Aberdeen Web Site Design

E Marketing

 

Global Reach

 

No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.

 

Lower Costs

 

Costs incurred in designing, executing, testing, sending and receiving an email are up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.

 

Interactivity

 

You can be innovative, initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.

 

Personalised Approach

 

Email enables you to personalise and greet every person you target. This helps in creating a special bond with the prospects.

 

24/7 Presence

 

With an email the audience can understand your offering even when you are away from your home or office, and depending where your target audience lives, you could be sleeping whilst your message is read thousands of miles away.

 

Measurable Results

 

Grampian Web Site Design have the tools available that accurately measure click-through rate, conversion rate, how a person one arrived at your web site, and more, to enable you to assess the success of different email campaigns.

 

Targeting The Right Audience

 

Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.

 

Unsubscribe Option

 

Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.

 

Response Times Are Fast

 

Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately.

 

Simplicity

 

With the help of Grampian Web Site Design executing an email campaign is simple and you can do it sitting at home without any extensive resources.

 

 

 

 

 

 

 

 

 

 

 

 

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Flexible and Affordable Web Site & Internet Solutions  - Telephone  01312 083212