web site design -
Aberdeen Web Site Design
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With a blank piece of paper
Before we begin and before you decide what you wish to achieve it is worth remembering that your web site has one function only, to provide your target market with accurate information about your product or service, nothing more, nothing less.
We are sure that at some point you will have visited several web sites where information is hard to find, where site navigation is cluttered and unclear, where data is incorrect, it is then that you quickly realise the web site you are viewing does not provide you with the content you expected, with one click you are gone and the provider has lost a potential client for good.
The best approach
Keep it simple, please remember that where the Internet is concerned the term less is more becomes crucial.
There are several elements that a great web site should provide for your potential clients as soon as they arrive, namely;
• Clearly show what you wish to offer your intended target market
• Give immediate prominence to your main product or service
• Ensure navigation is simple and intuitive
• Text should be inviting, straight to the point and informative
• The site should not be cluttered with “jargon” and navigation elements that offer no benefit
• Calls to action need to be simplistic (e.g. buy now or book now)
• Your contact details should be clearly visible or accessible
All the above are critical, especially where your home page is concerned, get this right, along with an eye catching and friendly look and you have the basis for a great web site.
Now, the process can develop.
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